Laura Schmidt started notes to self to put her belief in the power of positive thinking into action (and on people's feet!). The idea for notes to self socks arrived while she was looking at her feet. During a trip to Western Kansas with her family on New Years Day 2011, Laura watched the scenic Flint Hills roll by, while her feet were propped up on the car dashboard. She was thinking about one of her favorite topics, positive affirmations, and how the subconscious mind is most receptive early in the morning and late at night. At that moment, she turned to her husband and said, I think I'm going to put positive affirmations on the toes of socks! Since then, millions of people have worn all sorts of notes to self socks â€œ high-quality athletic socks with arch support and mesh topâ€œ with an extra spring in their step. Laura supports other small U.S. businesses by having them made exclusively in the U.S.A. Socks are regularly donated to non-profit organizations. Laura hopes that notes to self socks give people, especially the young, encouragement and confidence to become the best that they can be! So far, we've donated 111,000+ pairs of notes to self socks to women's shelters, our homeless brothers and sisters, and children in great need.